Top 4 Ways a Blog Can Help Your Business Grow Right Now
Are you taking advantage of the great benefits blogging can bring to your business?
The truth is, having a blog is one of the best ways to connect with your audience. It’s also critical to driving long-term growth.
Check out all the ways blogging can help your business grow. I’ve also included some blogging examples that I like.
- If you want to grow your business, you should blog.
- Blogging provides key advantages that can help you achieve your business goals.
- By looking at examples of successful blogs, you can see the potential of blogging for your business.
So why haven’t you created a killer blog yet?
I get it – you have a business to run. Who has the time to write blog posts and spread the word? In 2019, the average writing time for a blog post was nearly four hours. Add in social media promotion, content planning, and content optimization, and of course, it’s not a piece of cake.
But, the reality is, that blogging is worth it. Posting regularly, you’ll grow your customer base and engage with existing customers, helping to strengthen the all-important brand-buyer bond. Businesses that regularly blog benefit from:
- More web traffic
- Better quality leads
- Brand Trust and Thought Leadership
- Highly engaged customers
Not only. If you don’t blog as part of your marketing strategy, you’re essentially giving all the benefits to your competitors.
Here are 4 benefits of blogging that your business shouldn’t miss out on…
More web traffic
By blogging, you will attract more people to your business. Multiple studies have found that businesses see an increase in the percentage of blog traffic from the number of blog posts they publish. Once you reach 21 to 54 posts, your traffic will increase by 30%.
Keep posting high-quality posts and you’ll keep increasing your web traffic.
A study showed that companies with blogs almost doubled their website links. Additionally, the number of domains linking back to a page is one of the most important ranking factors used by Google in determining page rankings.
Also, your website is more likely to appear on the first page of search results when you optimize your blog post for the keywords your audience uses when searching online.
Enter the keyword “kitchen remodel Chicago” and see the first organic search result. This is Chi Renovation and Design, a renovation company with an active blog and keyword-optimized content.
The company posts about twice a month on its blog use a ton of eye-catching visuals and drive traffic through its main Google search results real estate.
This is critical. 75% of searchers don’t even get past the first page of search results. Whenever your target buyers can’t easily find your website when searching for solutions your business can offer, you’re missing out on an opportunity to generate leads or convert customers.
Better quality leads
When your business uses a blog to attract customers, you can also generate high-quality leads.
Why is it like this?
When users search online for solutions to their problems – and your blog provides the answers they need – you have a successful match. This perfect fit is more likely to result in a sale.
And, that’s why corporate blogging is so influential. You are connecting with your market by adding value to their lives or helping them solve their problems.
You’ve proven that your brand can meet their needs with useful, relevant, high-quality blog posts. As a result, they are more likely to trust your brand and take the next step in the sales funnel.
Boston accounting firm FJV is a great example of a blog that aims to generate high-quality leads. The company publishes useful content regularly, which helps them find the right keywords on the first page of Google.
And, if you check out the company’s blog, you’ll find plenty of long-form educational content.
When potential clients search for start-up accounting services in Boston, FJV appears as the first organic search result. They are even on top of Yelp!
This process is completely different from paid advertising. With paid search, you may be driving web traffic while running your ad campaign. But you still need to work on convincing leaders that your brand is right for them.
Not only does a blog lead to better leads, but it also generates more leads. According to CMI research, content marketing generates three times as many leads as paid search.
Brand trust and thought leadership
Another key business benefit is brand trust. When you publish a blog post, you are establishing your brand as an authority in your industry.
You’re not just saying you have a solution and care about solving your customer’s problem – you’re doing it through content. This instills confidence in your customers. It also positions your brand as a thought leader in your industry.
American consumers say authenticity is one of the most important qualities that attract them to a brand. For B2-B businesses, blogs are just as important as B2C brands.
35% of B2B buyers spend one to three hours per week reviewing thought leadership content. Among C-level executives, 47% said thought leadership content had a direct impact on their decision to award a business.
If you want to see successful thought leadership, check out Adobe’s website. Adobe, named one of the world’s most innovative companies by Forbes, provides designers, marketers, and innovators with a very rich online library of blog posts.
Adobe Blog is a great example of thought leadership in action
You won’t see this level of trust overnight. However, as you continue to post content that your target market finds useful, trust metrics keep rising.
The biggest benefit of blogging for businesses is engagement. If you can’t keep your customers interested and your brand comes first, your customer base loses its edge.
With blog posts that resonate with your target buyers, you can keep them hooked. Not only that, but your blog will differentiate your business from your competitors.
Whether you’re a software company, you want to be the go-to source for custom application development for businesses in your area. Or, as a local produce delivery company trying to compete with the big grocery chains, blogging will make sure your business stands out.
Here are five engaging blogging examples you can use as a source of inspiration:
- Predictions from Nutanix
- Insights from GE Healthcare
- Cleveland Clinic Health Essentials
- DivvyHQ’s Content Planning Blog
- American Express Business Trends and Insights
- Blogging Provides Sustainable Business Growth
Once your blog is up and running, you’ll start seeing some commercial benefits. Traffic increases. More clues. More sales.
However, you will also be able to sustain that growth. The thing is, the time and effort you put in now will pay you back over time.
This is because the blog you publish today will continue to drive traffic for years to come. HubSpot found that one out of every 10 blog posts is a composite blog post. These are your old posts that generate more and more traffic over time.
A large blog library full of thought-leader posts will also translate into more backlinks and better placement in search engine results. That means more traffic, more leads, and more sales.
Therefore, your blog can lead to sustainable growth. Easier to scale. And, commercial success.