10 SEO Trends to Win
The year 2020 is now behind us and many are looking forward to it. However, the online world has a different story to tell. During the epidemic, the use of the Internet worldwide has seen a great deal of recognition. Mobile traffic has grown by 50% whopping between Q3 2019 and Q3 2020. (seo trends)
With lock and travel restrictions in place, people look to entertainment websites and social media for fun and education. YouTube data shows that certain types of videos received an unequal number of post-2020 figures than the averages between them.
Meditation videos have seen a 50% increase, cooking videos have seen a 100% increase, and exercise videos have seen a very high rate of 200% viewing.
Many online users claim many ways for a website to make money. However, how people access the internet and the time spent online have changed dramatically. So what should the SEO of 2021 due to reap the benefits of this decade? Let’s review!
Prepare embedded captions
There is no denying the fact that the implementation of captions from Google has been a great success. Google Summary is a card that contains a short piece of content that appears at the bottom of the search bar when you search for something.
You may have noticed content in the dictionary included in your search query and may not contain images and content. (seo trends)
Having your website featured in the caption box has great benefits. First, it will drive more traffic to your website, and, second, it will create the impression that your website is authoritative.
There are a few ways to supplement your content with embedded captions:
Keep your content short and informative
If your website can explain the concept in a few words, then it has a great chance of exposure.
Use short paragraphs and letter points
There is a character limit at the inserted limit. So if the content on your website uses large sections, then the chances of it being included are low. However, you can split the content into character points, which is a great way to present content.
Insert tables and lists
Divide your content into lists or tables so that you can move information more efficiently. Be sure to add schema markups to those tables and lists. (seo trends)
Review the captions of our competitors, and write one even better
Review current captions placed on the search results page. Now write the best piece with authoritative content and linked links.
Make your website easy to use
Mobile Friendship is a great way to make your content recognizable to Google bots because Google always gives extra points to websites that pay attention to user experience.
Online video will continue to rise
Post lockdown, after the closure of movie theaters, people look to the internet for entertainment. As mentioned, YouTube has seen a huge increase in its viewership (4 billion hours of “how-to” videos watched in the last 12 months), as well as other streaming platforms such as Netflix (16 million signings in the first 3 months of closure) and Amazon Prime (Prime subscriptions have grown to 5.6 billion).
The demand for video content is therefore very high. And you can use the same with your SEO!
“Incorporating videos into your content is a great way to keep users connected and to increase the time you spend together on your website,” said Steve Brady from Allen Law Firm, P.A. “With so many videos available, you don’t have to make your video if there’s something good out there.”
You can also create a website for your website that handles related videos. Since people are looking for unique and interesting videos, make sure you stand out. Use SEO skills to create google articles and descriptions that are easy to use. (seo trends)
You are at Google Passage level
Google’s Search on Event 2020 has released its feature-based index update. In paragraph-based identification, Google will highlight roles related to a search query in the SERP from the website, even if that role is within a larger role.
Google can only index more web pages, now it can understand the context of a variety of roles. The purpose of Google’s role is to provide relevant information within a major website.
So if your search query is complex or a niche, Google can still provide you with relevant answers even if those answers are buried deep in a large piece of content.
And when you click on the Google Passage search result, it will open a website and highlight the section that can help you.
You can go straight to the point without reading long introductions or other information that does not apply to you on this same page.
In SEO 2021, you need to make sure that the content you create is informative and responds to a problem that is intended to be solved. (seo trends)
Improve the performance of your page experience
Google appreciates the page experience because high scores on page performance mean this page is very useful. Google plans to release the page experience signals by May 2021. What does this mean for SEO?
You need to make sure the webpage you are trying to create complies with the best performance guidelines from google. While Google does not provide all the details in the page experience, there are some things you can do to increase your overall user experience.
With more people accessing the web using their mobile phones than ever before, your website should be easy to view and navigate to mobile. You can check out your website’s mobile-friendliness here. (seo trends)
Google Safe Browsing has been introduced to ensure that users are protected from malicious websites that could cause harm to the user or device through malware, virus, or malicious theft of sensitive information. You can check the status of your website using the Safe Browsing status tool from Google.
HTTPS or Hypertext Transfer Protocol Secure provides an additional layer of security over the standard HTTP module. You can get the status of your HTTPS website by installing an SSL certificate. Google prioritizes websites with HTTPS because of the data encryption it provides.
This is similar to the best practices from Google when designing mobile viewing materials. This means that the webpage you are designing should not contain any restrictions, such as a pop-up that takes up the entire screen.
The experience should be for the user to be able to communicate with web content without being immersed in other visual or powerful effects. (seo trends)
Focus on Semantic and Search purpose
Keywords to enter content are one of the most effective ways for websites to rank search engines in the past. However, that has changed dramatically over the years as search engines began to give importance to semantics and search purposes.
By 2021, the content you post on your website should give value to the user, and should be consistent with the purpose of the search.
Understanding the purpose of a search is easy. All you have to do is ask ‘Why is this person doing this research?’, ‘What do they hope to find on the website?’ And ‘Does my website answer their question?’
If you can find all three, then you can create content designed to help the user find what they are looking for online. It is easier said than done, but the reward is worth it! Google prioritizes websites that provide real-time feedback to users rather than fragments set by keywords.
Attorney Brian White & Associates’ blog is a good example of this. They create content for relevant search queries to help users find it easily.
For example, “Should You Ride Your Bike On The Road?”, “What Happens When A Dog Bites Someone In Your Own?”, Or “Can You Go To Court Emotionally?
The importance of local SEO
Local SEO is very important in 2021. Websites rank better with local SEO keywords than their regular counterparts. This is because Google likes to point you to services that are closer to you than to the most popular or have the highest number of updates.
This is the reason why the search for services such as bakeries, plumbers, electricians, etc. Show results near your location.
If you have a Google My Business listing, you can always improve it by adding more images or getting more updates, or updating it with the latest contact information. If done right, local SEO can drive online visits to offline shopping. (seo trends)
Content quality will still be king
Google is constantly developing ways to give users the best results. Captions included with Google Passage implementation that points to that one goal.
So you have to create quality content for users. If your website does not have content that engages audiences, then they will not spend time on your website, which is very damaging to your Google rating!
Review the content that builds on EAT: Professionalism, Accreditation, and Reliability
Make sure the content creator is knowledgeable about the content. The next step is to establish authority for your content by adding relevant information about the topic. The final step is to ensure that the content is reliable and does not mislead the user in any way.
And always remember that you are creating human content and not bots.
Level of search results per click zero
One of the things that worry SEO is, when Google uses embedded captions and Google Passages, that it will lead users to find answers to their questions without clicking on web links.
And it has damaged websites. Following a new Google update, 34.4% of desktop searches lead to no clicks while the number rises to 62.5% on mobile devices. In short, people are being answered for their search purpose even before they visit the website! (seo trends)
As you already know, websites generate revenue with traffic. Once a user gets the answer to their question in the SERP itself, then there is no need to click on the link and visit the website.
So how do you do SEO with zero-click search results?
The best way is to make sure your content is indexed with embedded captions so that your website is pushed to the top of the SERP page. Customize your content for authorization that will improve the user to learn more about it. This way, you have a better chance of getting there by clicking.
Effective marketing is the way to market your products or services through social media prosecutors. Influencers can be celebrities, bloggers, or social media with a large number of followers.
It works best if you have a good strategy in place because you can reach your target audience more directly. The most influential global trading platform is set to grow from USD 6.0 billion by 2020 to USD 24.1 billion by 2025. (seo trends)
Impact marketing works because people tend to rely heavily on celebrities and popular bloggers who follow them. So when they see you recommending a product or service, it creates social evidence that this is worth your time and money.
To create an effective marketing strategy, you will need:
- Set a budget that does not burn the bank
- Find the right promoter to manage your product
- Find out if this promoter has fans who are similar to your audience
- Create a strong message that can be delivered to the audience
- Track changes and makes adjustments if needed
2020 completely violates expectations when it comes to online user behavior. And by 2021, we can expect the trend to continue with more independent people online than ever before. By making Google an effort to deliver meaningful results to users, SEOs should think in the same line. (seo trends)
2021 is about providing the user with relevant and quality content with an emphasis on user information. So you should pay attention to user information on the website in addition to delivering quality content. And as always, things can change and the most important skill SEO should have is the ability to adapt!