Effect of Frequent Google Algorithm Changes
Google constantly updates its algorithms for its page level. Some minor updates to the Google algorithm occur almost daily.
This has led many – especially those in charge of eCommerce businesses – to question and wonder what is wrong with Google due to the type of disruption algorithm common to their online businesses.
Google algorithms are complex systems that determine how content, websites, and results appear when a user types a search query. Some minor updates are overlooked and some have a huge impact on online marketers and SEO content.
Every year there have been major changes to the Google algorithm that have made a huge impact. Here is a brief history of some major algorithm changes and their impact on businesses and the general online community.
History of Google Algorithm Major Changes and Results for Online Users
Launched in February 2011 to remove websites with duplicate or copied content.
The Penguin Algorithm emerged in 2012. Updates filtered sites that had backlinks to spam and inactive sites.
The Google Hummingbird algorithm was released in August 2001 to remove unimportant content.
This update appeared in 2014. Pigeon algorithm has updated advanced search to appear depending on user location and address.
This update to Google’s mobile-friendly algorithm was launched in April 2015. Mobilegeddon was used to allow sites ready for delivery.
The Google Possum has been upgraded to Pigeon update.
In March 2017, the google Fred update was posted. Google Fred wants to remove low-quality websites that don’t provide enough information or content.
Medicine Core update
This is the latest major update released by Google on August 1, 2018. This update has affected health and wellness sites. It also focuses on information quality.
Ways the Google Algorithm Changes Affect Businesses
- Loss of traffic to translation websites to reduce sales.
- Loss of compatibility with Google search
- Additional costs for producing relevant content
- Some algorithms, such as google Possum, have resulted in a loss of search content due to shared and common addresses.
Steps A Business Can Take to Survive the Google Algorithm Change
Write Original Content
Write original content without any form of cheating. Make sure your content is purposeful, professional, and authentic.
Avoid focusing on keywords that reduce the quality of your content. Low-level work will not last long and changes to the Google algorithm.
Clean up Spam from your website
Google Updates often filter spam and incompatible sites. If you have backlinks to your content and lead to spam sites, your good content can be downloaded with algorithms.
Remove spam from your website. Create links that contain relevant keywords. Use nude links or plain text to reinforce your text.
Write Related Content
Write content for Google users. Your content must be written naturally and do not contain unnecessary keywords. Google wants to improve user experience, so any non-essential content will be removed or adversely affected by your standards.
Use Local SEO
Use local SEO to add a search related to your location and address. This guarantees that you will stay between the top searches on Google and Google Maps.
Develop friendly mobile websites
If your content is badly formatted and not available on mobile, your site will not survive the algorithm update. Mobilegeddon will demolish your content.
Focus on quality and quantity
The development of your content should focus on learning and use. Quality is the key to appearing at the top of the SERPs and is always relevant to Google. Focus on producing high-quality, SEO-prepared content. Remove unnecessary words from your content.
Google Updates demolish content that does not promote good reading. Write content that provides the right amount of information.
Don’t just put your content on Google. Post your content on other online platforms such as social media. The separation of the platforms will ensure that you will have access to your sites at all times.
Read Webmaster Guidelines
When Google submits a review read, use the Webmaster guidelines carefully. Do not modify content on your site until you understand the requirements for a new update.
Major algorithm changes can cause business instability. However, if you submit quality content, Google updates will not cause significant changes to your site’s ranking. Focus on always producing relevant content, adding credible links, and avoiding clutter.