Top 12 Benefits of Outsourcing Your Content Creation
If you want to get into content marketing but don’t have the time or expertise to create your content, outsourcing your content creation is an easy and effective way to earn money without all the work.
Content marketing can be hugely lucrative: CMI reports that more than 70% of brands now employ people to manage their content creation and distribution to ensure its professional execution.
Not convinced? Let’s take a deeper look at why it makes sense to outsource your content marketing.
You will have more time for strategy and other business activities
One of the main reasons to outsource content creation is that you don’t have the time to do it yourself. Researching, writing, and publishing regular blog post content is a full-time job in itself. This does not take into account other necessary tasks in content marketing, such as promoting on social media and SEO.
Our daily hours are limited and you must focus on your core activities to get the most out of them. If you’re a marketer, this might mean developing a strategy, or if you’re a business owner, it might mean tackling other important tasks.
The point is that you can outsource the writing or creation of content while still getting as much input as you need. You are then free to pursue work in other areas of the business.
While it may seem easier or cheaper to produce content yourself, this strategy rarely makes business sense. Stick to the business activities where you have the strongest advantage and leave content production to professionals. Not only will you get higher quality content, but you will get more return on your initial investment.
You can post more content more often
Even if you work full-time in content marketing, there is a limit to how much one can write in a day, week, or month.
Putting together high-quality content takes time. Of course, if you’re writing a 500-word post on the top of your head, you can probably take enough time out of your daily routine to do it.
However, this type of content is unlikely to have any impact on your audience or benefit you as part of a content marketing strategy.
Google even started penalizing superficial content.
Good content takes time to research, create and promote. Even a full-time writer managing more than one article per week may not be practical if you want to publish well-researched and comprehensive blog posts. According to Zazzle Media’s State of Content Marketing Survey, 60% of businesses find consistently producing content a challenge.
If you want to publish content more frequently without compromising quality levels, you will need more authors. This is where outsourcing can help you scale, as you can simply outsource as much as your needs or budget allows.
Outsourcing content creation is cheaper than hiring a full-time writer
When you outsource content creation, you have more time to focus on strategy, ideation, marketing, and experimentation. It can also give you a higher content marketing ROI!
Outsourcing is a very cost-effective way of producing content. If you hire a full-time writer, this will cost your business tens of thousands of dollars a year.
In the United States, the average salary for a full-time content writer is about $65,000. If the author is an on-site worker, you must also account for IT and other equipment costs, training, and any overhead from additional staff.
When you outsource, you only pay for what you order and nothing else. If your writer’s laptop breaks, you don’t have to worry about providing health insurance or replacing the laptop.
Outsourced content is written by self-employed or agencies who factor these costs into their overall rates, making it a more affordable option for most businesses.
Outsourcing is a more flexible option
Having a full-time writer as part of a marketing team has certain advantages. On the other hand, it means you’re stuck with this writer, unable to adapt to your changing content needs.
Outsourcing is a more flexible option because you can hire more writers when you want to produce more content. If you feel that a writer’s quality has declined, or you just want to experiment with a different tone, you can outsource to other writers.
Due to seasonal changes in your industry, there may be times of the year when it doesn’t make sense to invest in content and other times when you want to go all out and produce as much as possible.
Outsourcing gives you this flexibility, so you can scale down when needed and scale up production smoothly and easily as your business grows.
You can benefit from fresh ideas and different perspectives
You probably have your own story to tell and want to express your point of view in your content, and nothing is stopping you from doing so.
However, bringing in new talent and ideas with writers who can express concepts in ways you may never have considered can be very beneficial to your overall content marketing plan.
Writers and other content producers may have worked for several different clients and can bring the experience and knowledge they gain from each client to the table.
They’re also very knowledgeable about emerging content marketing trends, or able to anticipate trends in your industry and come up with new content ideas when you’re stuck on a topic.
It’s also easy to lose enthusiasm for the subject as you write about it day in and day out, which will show up in your writing. Using a group of other writers means you never lose that spark, and you have a constant stream of new ideas and sources of inspiration.
You can produce and publish content faster and more efficiently
Part of the benefit of outsourcing compared to trying to do everything yourself is its speed and efficiency.
Good content marketing agencies are committed and will have a qualified content production team that can produce content for you even under the tightest deadlines.
So say there is some topical and time-sensitive stuff in your industry, and you want to post some comments. Instead of rushing to try and put something together in-house, you can outsource the work and get it done in a few hours while also juggling other important business tasks.
Since freelance writers are paid per word or article, it is in their interest to work as quickly and efficiently as possible. On the other hand, full-time salaried writers don’t have an incentive to be more productive because they get paid the same no matter how much content they produce.
You can hire industry experts on different topics
While you may be an expert in some areas, you certainly cannot be an expert in all areas.
Unless your content strategy involves writing on a very narrow topic, you will almost certainly benefit from outsourcing to someone else with some expertise.
Most content marketing agencies hire content producers with a wide range of experience and expertise, so you can name individuals who have expertise in the topics you need.
For example, let’s say your business sells toys and you want to write a blog post about the importance of play for children’s development. You can ask for a writer with a psychology qualification or specific experience in children’s education.
This means you’ll be able to explore topics in a more in-depth way and provide more accurate information, rather than just writing based on what you find by searching on the internet.
You can reach a wider audience
When you outsource your content to professional writers, they can also promote published articles on their blogs and the web. This means you’ll reach a whole new audience who may never have discovered your brand.
If you outsource content through a professional marketing agency, you can also get them to share content on their social networks or even offer client features or interviews on your company blog.
Even if you’re hiring on a ghostwriting basis and publishing content under your name, a freelance content marketing professional will be able to help you get your content in front of more people. They can research other blogs for guest posts and often come up with other new ways to promote your content.
You can try different types of content
When we think of content marketing, blog posts immediately come to mind. Of course, there’s more to it than that, and you can outsource all different types of content, including social media posts, ebooks, emails, and even videos.
Infographics can be a very effective way to boost your SEO when others use them and link back to your website. No graphics skills to create one? It is very easy and affordable to outsource them to professionals.
Looking to publish an ebook, but find the idea of putting one together overwhelming? Hiring a writer can help you bring your ideas together and come up with a finished product in a fraction of the time.
When it comes to content creation, more than 80% of marketing professionals say video is the hardest to produce. However, the video offers amazing promise and results.
Short videos are one of the most shared forms of content on social media and are great for engagement and conversions.
Creating video content marketing can seem like a daunting task, but it’s easy to outsource. So if you’ve mastered the ability to produce your written content, but haven’t tried video yet, it’s well worth exploring the world of outsourcing so you can start experiencing its benefits for yourself.
You can demonstrate the ROI of outsourcing
Not sure if you’re getting enough out of outsourced content to make it worth the investment? This is easy to track and measure. In most cases, you’ll find that outsourcing content production increases your ROI. Some of the things you can measure include:
- Views and subsequent conversions for specific content
- Increase your social media following, shares, and engagement.
- Increase your sales and/or business income after implementing a content marketing plan.
If you outsource to a content marketing agency, they are experts at helping you produce content that helps achieve your business goals. If you regularly publish high-quality optimized and targeted content, you will increase leads, conversions, and engagement.
You can execute your marketing strategy and reach your goals faster
Working with a content marketing agency or strategist not only ensures that the content to be published is consistently delivered, but you also benefit from marketing expertise and experience that may be beyond your skillset.
When it comes to marketing, it’s often the case that the more you put in, the more you get. So, you can hire a standard content writer to follow the instructions you provide, or you can invest more in working with a content marketing expert who will work with you to make sure your content marketing strategy aligns with your business goals.
Successful content marketing is more than just writing. A content marketing agency will help you define what you want to achieve from your content marketing and provide the tools and experience to ensure you achieve your goals.
They will also ensure that your content production aligns with your other marketing plans so that you publish content at the right time to boost your other campaigns and increase engagement across the board.
The benefits of outsourcing content abound
Content marketing offers too many benefits to ignore, but not everyone has the time or resources to write and produce their content in-house.
While outsourcing has some disadvantages, the advantages outweigh the disadvantages. Hiring a writer or the services of a content marketing agency like ours can help you produce higher quality content, save you time and money, and put you in a better position to achieve your business goals.