Google Marketing Live 2022: The Top 10 Updates You Need to Know New in Performance Max Launched last year, the Performance Max event is Google’s latest pride and joy. We’ll let you decide if Performance Max is right for you, but please note that this campaign type allows you to run ads across all of …
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How to Advertise on YouTube in 10 Steps Why advertise on YouTube? At this year’s Google Marketing Live, Google put a big emphasis on visual content, even announcing new features for ads in YouTube Shorts. Let’s take a look at some more benefits of advertising on YouTube. Exposure: YouTube is the second largest search engine …
Top 6 Ways to Scale Facebook Ads Facebook ads have been a staple of almost every major brand for the past 5+ years. There is no doubt that the platform provides value and can help you introduce your company to new buyers. If anything, one of the more common challenges I hear is how to …
7 Habits of Highly Effective Facebook Advertisers Facebook ads have an inherent complexity that can leave many advertisers feeling overwhelmed or at least worried that they aren’t checking all the right boxes when it comes to proper management. However, managing a Facebook advertising account isn’t overly complicated and several principles will make life easier for …
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Top Biggest SEO Mistakes Damaging Websites Is Google Ads Worth It? 10 Pros, Cons, Profitability, and Pro Tips Is Google Ads Worth It? Basic pros and cons Before we get into the details, let’s look at some of the general pros and cons of Google Ads. Pros. intention. Because you’re targeting keywords with Google Ads, …
Top 15 Best Website Examples for Creative & Conversion-Boosting Ideas in 2022 In the past, websites were primarily for large businesses with big budgets. But with today’s technology and tools, they are possible for businesses of any size. These small business website examples are from the IT, health, and real estate industries. IT Website Example: …
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Top 8 Ingredients to a Traffic-Generating, Rank-Boosting SEO Strategy According to Safari Digital, approximately 61% of marketers believe that SEO is the key to online success, which is why modern businesses allocate an average of 41% of their marketing budget to it. In short, taking the time to outline a proper SEO strategy can revolutionize …
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How to Rank Higher on Google: Top 17 Strategies for 2022 This section is mainly only about SEO basics for those of you who may not be familiar with the world of SEO. Make sure you check these boxes if you want to rank. Target the Appropriate Keywords First and foremost, you need to know …
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Website Accessibility: 8 Ways to Reach Everyone in Your Audience Your website is judged by several criteria—this is inevitable. Website visitors will consider whether they like the color, look, or copy of the brand. Potential customers will assess how authoritative your business, your product, or your team appears. But one big criterion that’s way too …
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How to Get Backlinks: Top 15 Secrets from a Technical SEO Expert When you search how to get backlinks, you usually get a long list of old techniques that everyone already knows. It’s easy to guess that you should do a Google search for “keyword + write for us” or look at the top sites …
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