Top 6 Strategies to Try If Your Facebook Ads Are Not Performing After iOS 14 Okay, now that your account is structured correctly, let’s talk about some lead generation tactics for Facebook ads that worked for us despite the challenges that come with the iOS update. Rebuild activities from scratch If you’ve been running ads …
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Top 10 Costly Mistakes to Avoid in Your Remarketing Campaigns Remarketing (also known as retargeting) is a core strategy in PPC where you select a group of people determined by a previous behavior or behavior (the audience) and target their ads to or away from that group of people. And there’s no shortage of stats …
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7 Google Ads Mistakes That Are Squishing Your Success The Google Ads platform offers several ways to customize your campaigns to attract customers. For many people, having so many options is the only way to ensure that all activities are focused on the right goals. But so many details can be overwhelming, which can lead …
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What is Schema Markup? Know Top 6 Easy Types to Use for Your Small Business What are pattern tags? Schema.org markup is a shared vocabulary of microdata that helps major search engines better understand the content on web pages. A pattern vocabulary includes specific ways of structuring data around people, places, and things. When Google’s …
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Top 4 Ways to Target Your Competitors’ Audiences Without Search Ads Build a Custom Audience with Competitor Keywords As you may or may not know, Custom Intent and Custom Affinity Audiences have been combined as a Custom Audience feature in Google Ads, which helps us reach audiences more closely with the target types of campaigns. …
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How to Create Content Your Customers Will Love to Read Are you creating content but not seeing the expected results? Do you want to know if your content is effective? Are you just starting to build a new content marketing strategy? If you answered yes to any of these questions, you may be wondering how …
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Top 10 Ways To Improve Your Content Marketing SEO Ranking Content marketing for SEO rankings is a major priority for cross-brand marketers. It makes sense – think about it. When was the last time you searched for anything online, be it business insights or hotel reviews, without going to Google? According to the Content Marketing …
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Top 12 Benefits of Outsourcing Your Content Creation If you want to get into content marketing but don’t have the time or expertise to create your content, outsourcing your content creation is an easy and effective way to earn money without all the work. Content marketing can be hugely lucrative: CMI reports that more than …
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Top 4 Ways a Blog Can Help Your Business Grow Right Now Are you taking advantage of the great benefits blogging can bring to your business? The truth is, having a blog is one of the best ways to connect with your audience. It’s also critical to driving long-term growth. Check out all the ways …
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Top 40 Ways to Increase Traffic to Your Website Spoiler alert: without content, you won’t get more website traffic. So if you’re going to skip this section, go for it! I’ll see you skip backups in 10 seconds because you realize you can’t do any other strategy without quality content. Have a business blog First, …