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What is Schema Markup? Know Top 6 Easy Types to Use for Your Small Business

What is Schema Markup? Know Top 6 Easy Types to Use for Your Small Business

What is Schema Markup? Know Top 6 Easy Types to Use for Your Small Business What are pattern tags? Schema.org markup is a shared vocabulary of microdata that helps major search engines better understand the content on web pages. A pattern vocabulary includes specific ways of structuring data around people, places, and things. When Google’s …

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Top 10 Free Social Media Marketing Courses That Won’t Put You to Sleep

Top 10 Free Social Media Marketing Courses That Won’t Put You to Sleep

Top 10 Free Social Media Marketing Courses That Won’t Put You to Sleep Google is generally good at delivering the best results for queries (because, Google), but there are exceptions. Apparently, “Free Social Media Marketing Course” is one of them. Due to (a) the fast-moving nature of social media, (b) what I call “black hat …

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Top 4 Ways to Target Your Competitors’ Audiences Without Search Ads

Top 4 Ways to Target Your Competitors’ Audiences Without Search Ads

Top 4 Ways to Target Your Competitors’ Audiences Without Search Ads Build a Custom Audience with Competitor Keywords As you may or may not know, Custom Intent and Custom Affinity Audiences have been combined as a Custom Audience feature in Google Ads, which helps us reach audiences more closely with the target types of campaigns. …

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Top 8 Traffic-Crushing Google Penalties and How to Prevent Them

Top 8 Traffic-Crushing Google Penalties and How to Prevent Them

Top 8 Traffic-Crushing Google Penalties and How to Prevent Them What are Google Penalties? Penalties are imposed when Google detects that a site violates its webmaster guidelines. There are two different types of penalties, but they both have the same ranking and traffic drop consequences. Algorithmic Penalty Every year, Google makes changes to its algorithm …

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Know How to Write a Powerful Business Mission Statement Check 15 Examples

Know How to Write a Powerful Business Mission Statement Check 15 Examples

Know How to Write a Powerful Business Mission Statement Check 15 Examples Every business sells something. Every business is unique. Every business wants to make the most of it both in the real world and online. Yes, your social media posts, website content, paid ads, and emails should reflect this. But it’s also important to …

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