How to Master Responsive Search Ad Copy in 5 Steps In just two months, Responsive Search Ads (RSA) will be the only standard search campaign type you can create in Google Ads. With this ad format, you can provide up to 15 headlines and 4 descriptions, which Google will mix and match into the best …
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Top 6 Essentials of a Successful Paid Media Strategy A paid media strategy is like any recipe. You are free to customize the different ingredients to your liking, but forget one key ingredient and the whole result will suffer… In this article, if you want to avoid failure, I’ll cover the six essential elements you …
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Top 10 Simple YouTube SEO Tips You can combine your SEO and video strategies to help you straightforwardly strengthen your marketing. Doing this will not only increase your video watch time, but it will also grab your customers’ attention and help you learn more about things like YouTube remarketing. Here are eight steps to improve …
What is Schema Markup? Know Top 6 Easy Types to Use for Your Small Business What are pattern tags? Schema.org markup is a shared vocabulary of microdata that helps major search engines better understand the content on web pages. A pattern vocabulary includes specific ways of structuring data around people, places, and things. When Google’s …
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Top 10 Free Social Media Marketing Courses That Won’t Put You to Sleep Google is generally good at delivering the best results for queries (because, Google), but there are exceptions. Apparently, “Free Social Media Marketing Course” is one of them. Due to (a) the fast-moving nature of social media, (b) what I call “black hat …
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Top 4 Ways to Target Your Competitors’ Audiences Without Search Ads Build a Custom Audience with Competitor Keywords As you may or may not know, Custom Intent and Custom Affinity Audiences have been combined as a Custom Audience feature in Google Ads, which helps us reach audiences more closely with the target types of campaigns. …
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Top 10 Email Marketing Tips Email marketing best practices are fairly evergreen, but the best ways to implement them will evolve with the rest of the world. The list below provides solid email marketing tips based on recent research, digital marketing trends for 2021, and more advanced tools at our disposal. These tips apply to …
Top 8 Traffic-Crushing Google Penalties and How to Prevent Them What are Google Penalties? Penalties are imposed when Google detects that a site violates its webmaster guidelines. There are two different types of penalties, but they both have the same ranking and traffic drop consequences. Algorithmic Penalty Every year, Google makes changes to its algorithm …
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Know How to Write a Powerful Business Mission Statement Check 15 Examples Every business sells something. Every business is unique. Every business wants to make the most of it both in the real world and online. Yes, your social media posts, website content, paid ads, and emails should reflect this. But it’s also important to …
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Top 10 Important SEO Metrics to Track There are almost endless metrics you can monitor when evaluating the success of your SEO strategy or conducting an SEO audit. To help you focus on the right metrics – no matter what your business is – here are the top nine SEO metrics and how to track …
