What Fresh Content Really Means to Google and How to Create It We usually hear that having fresh content can help your SEO, but it’s not uncommon for us to see a breakdown of exactly what fresh content means and how important it is to rankings. Therefore, in this article, we will cover: What is …
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How to Master Responsive Search Ad Copy in 5 Steps In just two months, Responsive Search Ads (RSA) will be the only standard search campaign type you can create in Google Ads. With this ad format, you can provide up to 15 headlines and 4 descriptions, which Google will mix and match into the best …
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Top 8 Traffic-Crushing Google Penalties and How to Prevent Them What are Google Penalties? Penalties are imposed when Google detects that a site violates its webmaster guidelines. There are two different types of penalties, but they both have the same ranking and traffic drop consequences. Algorithmic Penalty Every year, Google makes changes to its algorithm …
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Know How to Write Copy That Sells 100 Tips & Examples Don’t let readers use their brains. Even if you are selling audience Make it easy to read The copies sold were not impressive. this is very simple. Your readers shouldn’t stop reading to understand what you’re saying, even for a nanosecond. The more your …
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Know How to Write a Powerful Business Mission Statement Check 15 Examples Every business sells something. Every business is unique. Every business wants to make the most of it both in the real world and online. Yes, your social media posts, website content, paid ads, and emails should reflect this. But it’s also important to …
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How to Create Content Your Customers Will Love to Read Are you creating content but not seeing the expected results? Do you want to know if your content is effective? Are you just starting to build a new content marketing strategy? If you answered yes to any of these questions, you may be wondering how …
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How To Use Humor In Content Marketing Using humor as a content marketing strategy is one of the most common and effective tools in global marketing campaigns. When done right and done well, using humor as a marketing tactic will generate traffic as well as more shares, clicks, and direct engagement with your content. So …
How to Improve Website Speed Dramatically in 10 Easy Steps Did you know that five seconds can make or break your website’s performance? Five seconds. For every additional second of load time a user spends on your site in the first 5 seconds, your conversion rate decreases by 4.42%. Other research shows that every second …
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The 80/20 Rule of Marketing and How to Take Advantage of It More than a hundred years ago, Italian economist Vilfredo Pareto pointed out that about 80% of Italy’s land belongs to about 20% of the country’s total population. He goes on to infer that most of the wealth in a free-market economy is concentrated …
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How To Make Social Media Marketing Work For You Your business must remain fresh and current if you stay up-to-date with marketing techniques. The current trend right now is social media channels. Make sure you keep a blog is always kept up to date with useful information. Post any sale or sales you may be …