Top 10 SEO Trends & Strategies Core Web Vitals optimization Last year’s page experience update was arguably the biggest change to search over the past few years. Page Experience, now quantifiable by Core Web Vitals, is now officially a Google ranking factor. Core Web Vitals includes the following performance metrics: Largest Content Paint (LCP): The …
Top 10 Costly Mistakes to Avoid in Your Remarketing Campaigns Remarketing (also known as retargeting) is a core strategy in PPC where you select a group of people determined by a previous behavior or behavior (the audience) and target their ads to or away from that group of people. And there’s no shortage of stats …
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Google Universal Analytics Is Going Away: What You Need to Know Since 2005, Google Analytics has been the gold standard for tracking website and marketing performance. While Google has made additions and improvements to the platform over the years, it announced last week that it would be removing: On July 1, 2023, one of the …
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Top 20 Ways to Ask for Reviews With Copy Paste Templates To say customer reviews are powerful is an understatement. A few words in a review have more impact on consumers than an entire website. A one- or even half-star difference can be all you need for a shopper to choose a competitor over you. …
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How to Master Responsive Search Ad Copy in 5 Steps In just two months, Responsive Search Ads (RSA) will be the only standard search campaign type you can create in Google Ads. With this ad format, you can provide up to 15 headlines and 4 descriptions, which Google will mix and match into the best …
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Top 6 Essentials of a Successful Paid Media Strategy A paid media strategy is like any recipe. You are free to customize the different ingredients to your liking, but forget one key ingredient and the whole result will suffer… In this article, if you want to avoid failure, I’ll cover the six essential elements you …
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7 Google Ads Mistakes That Are Squishing Your Success The Google Ads platform offers several ways to customize your campaigns to attract customers. For many people, having so many options is the only way to ensure that all activities are focused on the right goals. But so many details can be overwhelming, which can lead …
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Top 12 Customer Retention Strategies to Earn Loyalty & Save Money Depending on your industry, acquiring a new customer can cost anywhere from 5 to 25 times the cost of retaining an existing customer. This is really at the heart of why customer retention is so important to all businesses. In this post, we’ll take …
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Top 10 Simple YouTube SEO Tips You can combine your SEO and video strategies to help you straightforwardly strengthen your marketing. Doing this will not only increase your video watch time, but it will also grab your customers’ attention and help you learn more about things like YouTube remarketing. Here are eight steps to improve …
What is Schema Markup? Know Top 6 Easy Types to Use for Your Small Business What are pattern tags? Schema.org markup is a shared vocabulary of microdata that helps major search engines better understand the content on web pages. A pattern vocabulary includes specific ways of structuring data around people, places, and things. When Google’s …
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